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Syinc Blog

Here we muse about creativity & innovation, and document (some of) the work we're doing about it in Singapore.

Think&Drink13: A "design night" experiment

Bernise Ang

So - we've been having a bunch of TED-style talks and a coupla talkshow-style panels. ADD-esque as we are, we were itching to try out something new. 

We'd been toying around with the idea of, well, toying around. We've always got lots of ideas we want to get our hands on, and lots of challenges out there we feel are problems worth tackling. 

It just so happens that we had recently concluded a consulting project* on migrant workers, which reveal some really good insights about the situation of foreign domestic workers in Singapore. (Our client was HOME.) Along with that, our investigations threw up a whole bunch of opportunity areas on particular dimensions of the issue - industry practice, socio-cultural attitudes, power dynamics, motivations and aspirations, etc. We had such rich data, and not enough resources to take the concepts we'd developed further!

So we thought: Why not throw it to our (very awesome) Syincommunity to (semi)crowd -generate some more concepts?

*We'll be putting together a mini-series of presentations on this. If you're keen, watch this space.

Here's what happened. 

PS. Larger images of resulting concepts: Aid network hotline, Daycare NS -meets- MaidBook, Gov unit bridging employers and employees, Back-to-basics Kampung Spirit.

The spread | Shaun, our host extraordinare   



Team C deep in discussion | Team D hard at work  



Team A: aid network hotline (go figure!) 



Team C: Bridging the employer-employee gap
Winner! Team D: Kampung Spirit  



Team B: NS Daycare meets MaidBook
And *that's* how it's done.