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Syinc Blog

Here we muse about creativity & innovation, and document (some of) the work we're doing about it in Singapore.

Design Thinking great -- Design Doing even better

Bernise Ang

6 Dec 2011

On the consulting front, we're currently working on a project for migrant workers in Singapore. Our client is a nonprofit that works to advance the welfare of migrant workers here. Our challenge: to uncover a business opportunity for a product (or service) that improves the quality of life for migrant workers.

We haven't synthesised everything yet, as it's still early in the project, but here's a fun snippet we captured: creating the user journey map. Really good for putting us in the shoes of our user/beneficiary.

(you'll have to forgive the bad handwriting - too much technology, we don't write-write enough!)

We know this is a brief one - we'll be sharing more shortly!

PS. did you know the next think&drink is happening this Wed? ;)